CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility, to define this concept first of all we should define what the term competitiveness means, according to that definition changes corporate social responsibility perspective. Being competitive means being better, being better for what or being better for whom; Being better for investors was the first definition of corporate social responsibility generating profits and economic benefits; Being better for society was understood as a term of philanthropy, as a term associated with helping the communities surrounding the industry to return part of the resources we had taken from nature, to be better or today is associated more than anything to identify The needs of society, as I mentioned the United Nations in terms of nutrition education, access to energy access to water among others and there as Porter raises can generate business opportunities that is able to take those social needs hand in hand and satisfy them with Development of projects that generate economic value for investors and social value for communities.
For example, the case of the Yunus-led bank of the poor in India, we then remember that there was a great need for a marginalized population to access financial services, without which it was very difficult to generate entrepreneurship. That person then worried about this need generates alternatives of financing of microcredit to these people and with that these people could generate outstanding enterprises.
Sustainable Strategies Sustainable strategies are aimed at improving the environmental performance of organizations by identifying the potential impacts generated on the environment and the establishment, as well as practices to manage those impacts.
Sustainability strategies have gone from being an operational plan and practice to one of the key aspects that are integrated into corporate strategy. Welcome to the module of Sustainable Strategies what is strategy, strategy can be defined as a work plan as a plan of action, with a forward look strategy can also be viewed with a pattern of behavior, as a behavior we have carried out Over the years. The strategy can also be defined as posed by Milsbeek as a positioning, where I want to be in the market, I want to be the best in what in my country, in my city, in my continent, in the world all those different expressions could define the term strategy . However, sustainability has often been far from the strategy, sustainability has been assumed as an expense, as an operating cost at best, as a practice required to comply with the law or to Developing the project, but sustainability can be included can be involved in the business strategy and generate multiple benefits at economic and environmental level.
In the early 1990s, globalization promised a future full of good omens. They were all expected to win, both developed and developing countries. It appeared that globalization would produce unprecedented development on a global scale, but all these expectations have been diluted by major imbalances both within and among countries.
Globalization has favored:
Increasing the power of the enterprise to the detriment of the Member States
The decrease in rights to attract foreign direct investment
Privatization of basic services
All this context, has favored the rise of the debate on Corporate Social Responsibility (CSR), as a tool that serves to lessen the negative impact of companies in general and of multinationals in particular, on social, labor, environmental rights And ultimately, on Human Rights.
When it comes to Corporate Social Responsibility we talk about Corporate Social Responsibility, which is the same. The concept of these terms refers to the active and voluntary contribution to achieve social, environmental and economic improvement on the part of different companies. Normally, the objective is to improve competition, its value situation and added value. In this sector, the performance evaluation system is known as the Triple Result.
It is important to know that corporate social responsibility goes beyond the barriers of laws and regulations, but clearly must be rigorously met. In this context, labor-related legislation and standards relating to the environment are of paramount importance and a starting point with environmental responsibility.